Now more than ever the future of fashion is green; a large part of this sector is taking an increasingly sustainable direction, making an effort to pollute as little as possible, to draw on renewable energy sources, to minimize if not eliminate waste.
For years now our planet has been severely tested. The fashion sector, in particular, is one of the most polluting, as it implies a high consumption of resources and pollution. The good news is that sustainability has become an increasingly sought-after and important quality in brands and products, both by consumers (as you can learn more in our previous article), and by the brands themselves, who aspire to include it in production processes and explore various solutions in order to achieve increasingly green goals.
It is estimated that by 2030 the consumption of clothing alone is destined to increase which, translated, means a 49% increase in the use of water and chemicals, 63% more emissions and a higher production of waste in general. (Fashion For Goods data).
All the major players in this sector, therefore, are investing in more sustainable methods and processes by setting themselves medium-long term objectives that involve both the big names in luxury and fast fashion.
As for the luxury sector, the Kering group (which includes Gucci, Saint Laurent, Balenciaga, Bottega Veneta) is experimenting with more than 3000 innovative fabrics and has set 2025 as a target for a 40% reduction in greenhouse gas emissions. The LVMH group (which includes brands such as Louis Vuitton, Dior, Celine, Fendi) is focusing on packaging, which has been downsized by 60% for many of the group's products.
On the other hand, with regard to fast fashion, H&M in its annual sustainability report, has set a target for 2030 to reduce greenhouse gas emissions by 40% and for 2040 the year in which to complete the change by becoming climate positive.
The use of organic cotton by the Swedish giant, today at 95%, expects to reach 100% next year, while in general the use of recycled materials has risen to 57%. In addition to this, the Conscious collection is available from April, made entirely with organic cotton, recycled polyester and other new generation organic materials.
Another example is Intimissimi, which has always had an ultra green soul which it demonstrates through its objectives, including: using only LED lights in production chains and stores by 2024 and energy derived from renewable resources by 2030 and, in the same year, replace 100% of the packaging material with recycled plastic.
All these commitments and intentions are decidedly ambitious, however necessary, as we find ourselves in a world where the fashion industry represents a fundamental piece of change.