Global leader in eyewear products Safilo announced its partnership with the Dutch nonprofit organization The Ocean CleanUp.
Safilo is a global leader of sunglasses, sport glasses and optical frame’s production and distribution, founded in 1878 in Calazio di Cadore, Veneto. Since then, and thanks to its high quality products, the company grew internationally: today it counts branches in forty countries worldwide and partnerships with more than fifty famous companies such as Dior, Givenchy, Jimmy Choo and Tommy Hilfiger.
Due to the highly increased sensibility towards the environment and plastic issue in the last years, major fashion brands, including Safilo, are starting active initiatives to contribute to the solution of this threat.
In October 2020 Safilo announced the new partnership with the nonprofit engineering environmental organization The Ocean CleanUp. This company was founded in 2013 by Boyan Slat (who at that time was just 19 years old) in the Netherlands. The organization conducts scientific researches into oceanic plastic pollution and develops technologies to extract plastic from the oceans and to intercept it in rivers before it can reach the ocean. The first result of Safilo and The Ocean CleanUp partnership is the recycled-plastic-made sunglasses.
Safilo new sunglasses are made by using plastic from the Great Pacific Garbage Patch (GPGP), a collection of marine debris in the North Pacific Ocean, provided by the Ocean CleanUp. Plastic is handled with an innovative upcycling process, which converts plastics into safe and high quality materials, making it possible to reuse heterogeneous plastics hard to recycle.
These sunglasses will be available in limited edition and are characterized by a QR code that provides all the information on the product, The Ocean CleanUp project and the specific place where the plastic had been picked up.
It is estimated that the material used to produce just one pair of these sunglasses corresponds to the clean-up of the GPGP equal to 24 soccer fields. Therefore, through the entire limited-edition, Safilo will contribute to the GPGP’s clean-up of the amount of 500 thousands of soccer fields. 100% of the income will be reinvested in favour of a further clean-up mission.
“I am really proud of the project we started together with The Ocean CleanUp”, Safilo’s CEO Angelo Trocchia announced. “When Boyan contacted us to explain his project in 2019, it was an honour for us to actively join this mission and contribute to give a second life to plastics from the oceans. Our designers’ team has worked hard to bring together our manufacturing tradition with technological and material innovation with the purpose of provide a high-quality, unique and strong stylistic content product.” Safilo’s undertaking to use recycled materials belongs to Safilo’s wider commitment in favour of People, Products and Planet and highlights the company’s continued efforts to promote a responsible business.
“We are glad to have join forces with Safilo to develop together this product made from plastic waste in the Great Pacific Garbage Patch. It is important for us to work with trustworthy partners and that is why I am very pleased for adding Safilo to the list of our more prestigious collaborators”, The Ocean CleanUp founder and CEO, Boyan Slat, said. “The partnership with Safilo has played a fundamental role in transforming the plastic we picked up from the ocean into an useful and lasting product. The income will help us in financing our mission and we hope that these sunglasses will be a way to raise awareness toward the urgency of removing plastic waste from our oceans”.